Behind the Scenes: The Making of Our First CashForCars.co.uk Advert

From Inspiration to Screen: Our First CashForCars.co.uk Advert

Every memorable advert begins with a spark of inspiration, but transforming that spark into screen magic requires vision, collaboration, and a touch of creative brilliance. At CashForCars.co.uk, we set out to create a debut advert that would do more than just introduce our brand - we wanted something that would stick in your mind, make you smile, and instantly capture the essence of who we are.

What does it take to turn a concept into that perfect 30-second spot? We sat down with Sarah, our Head of Design, for an exclusive peek behind the curtain. From initial storyboards to on-set challenges, unexpected moments of improvisation, and the laughs that kept the crew going through multiple takes - this is the story of how our first advert came to life.

What were the initial concept and main inspirations behind the video?

This was our first advert for CashForCars.co.uk so we wanted to not only introduce the brand to our audience but also create something memorable, fun and on brand. Through this process, our slogan was also born: “Cash for me, Cash for you, Cash for Cars.”

Who were the key people involved in the creation of the video?

Our in-house creative and marketing team as well as the star of the show, General Manager at Copart Newbury, Scott. We love to involve our teammates in front of and behind the camera, everyone was excited to bring to life the script and visuals.

What was the atmosphere like on the day of shooting?

We had one day to shoot all scenes for the advert so there was a buzzing excitement on set as things moved quickly. Everyone was pitching in, taking on multiple roles to ensure the perfect shots each time. Despite a busy day, we rallied together and completed the shoot.

Were there any challenges during filming?

On the day of filming, we had very limited time at each location so timekeeping was important. We also had several scenes that needed to be shot outside, so weather was certainly a factor. But we were very lucky, despite it being bitterly cold the sun did make an appearance.

There was a scene near the end of the video where Scott needed to sit on a couch, catch a beach ball, put sunglasses on and be handed a drink in one take. Emily, our Marketing Executive, had to run from one side of the studio to another on cue to make it work. You’ll see from our behind-the-scenes video that we had to attempt that shot a few times!

Where can I watch the advert?

Our advert is live now, available on our social media channels.

A True Team Effort: From Concept to Screen

This advert represents the collaborative spirit that defines CashForCars.co.uk. Talented individuals coming together, bringing their unique skills to the table, and genuinely enjoying the creative journey. From those early caffeine-fueled brainstorming sessions to that final triumphant "That's a wrap!" moment, every step showcased what makes our company special: passionate people delivering exceptional results while having a blast along the way.

If you're interested, you can take a quick look at the blooper reel we've put together below - we hope you enjoy it!

Seeing our vision come to life exceeded even our highest expectations, and we couldn't be more thrilled to share it with you. The energy, enthusiasm and authenticity you'll see on screen? That's not just acting - it's who we genuinely are.

Ready to see what all the excitement is about? The full advert is on our homepage and is now live across all our social platforms.